You probably have heard about Clubhouse by now. It is currently the most popular social networking app on the internet. So, What is a clubhouse and why is it so popular?
What is a Clubhouse?
The clubhouse is an invitation-only, audio-chat social media app where users can communicate in voice chat rooms that accommodate groups of thousands of people. The app was officially launched in April 2020 during the COVID pandemic. It is co-founded by Paul Davison, a Silicon Valley entrepreneur and Rohan Seth, a former Google employee. The app was initially launched for iOS only. The android version of the app was released in May 2021 and since then, the popularity has skyrocketed with 1 M + downloads in Playstore within two weeks.
Why is it so popular?
The app was released in April 2020 and many few of the users knew about this app. With other social networking sites booming in the pandemic, Clubhouse was a newbie competitor that many of the people didn’t even know. By December 2020, it had around 600,000 users worldwide. The popularity of the app began ever since Tesla CEO Elon Musk appeared in a chat room ‘Good Time’ on the Clubhouse platform. Now, the app has a whopping user base of 10 million in May 2021.
Here are some of the reasons why clubhouse is so popular :
1. Perfect timing
The clubhouse was released in March 2020 during the pandemic and lockdowns. People were compelled to stay in the house and social media were the only way to connect to the rest of the world. The clubhouse became the perfect platform to connect with like-minded people, friends and people with the same professional backgrounds.
2. Invitation-only app
The clubhouse is an invitation-only app which makes it more interesting. Usually, for social media, you can immediately sign up to become a member. But for the clubhouse, you need to nominated by the person who is already a member. This has rose the curiosity among the user and encouraged them to install the app. Using the app which not everyone can use is exciting and unique.
3. Interactive radio
Most of the 90’s kids can relate to growing up listening to a radio program. Some program would have interactive sessions where you could call and share the ideas. The clubhouse is just like that but in an advanced way. There are several rooms available where people can talk about different topics. You can join any room as per your interest and listen to the conversation as an audience and also talk about it as the speaker.
4. Perfect for speakers and listeners
In a group chat, are you the person who always talks or the person who always reads the conversation and never reply to the conversation? It may feel odd or rude for someone in the Facebook group chat to just see the message and not interact with it. But, the clubhouse is perfect for both types of persons. You can just listen to the conversation as an audience or interact with it as a speaker.
5. Real-time broadcast
The conversation in the rooms cannot be recorded. The conversation is real-time so if there is a certain conversation going on that you are interested in, you can either join or miss it. This has made the user more interactive with the app.
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