With the impressive growth of internet and smartphone devices, businesses firms, companies, and services providers are leveraging the power of the internet and Digital Marketing. Digital marketing is the best choice for selecting targeted audiences for a particular product.
Utilizing various digital platforms such as Google AdWords, Social Media channels, Search Engine, Website network, Mobile Apps & YouTube Platforms, were had been one of the primary tools in contributing business goals and achieving a better ROI.
A Career in Digital Marketing in Nepal
Digital Marketing is a global subject which is sellable in every corner of the world. No matter where you are, the practice and methods are the same. Once you learn the skill, you can work for any companies/organizations in the world. Don’t worry, the best part about digital marketing is, if you don’t get a job in any firm then make money yourself from home. There are plenty of options that make the dollar each day. [I have described the methods below]
So, talking about the digital marketing career in Nepal, I see huge potential and it is growing exponentially. Once you have skill, you do not necessarily work for local company or firm, you can work globally. Almost 8 Billion people are there in the world. Among them, there are 5.11 billion unique mobile users in the world today, 4.39 billion internet users and 3.48 billion social media users as of 2019. And the numbers are increasing day by day.
There are already many digital marketing agencies doing great in Nepal. I have mentioned them in my previous blog Digital Marketing Agencies in Kathmandu.
What to learn?
Digital Marketing itself is a broad term. There are many specialties in digital marketing. Some of the major specialties are mentioned below.
- Email Marketing
- Content Development and Copywriting/Content Marketing
- Affiliate Marketing
SEO (Search Engine Optimization) – Search Engine Optimization is a technique to optimize the website of the app in such a way that the website is visible in search engines like Google, Yahoo and Bing. The ultimate goal os the SEO is to bring traffic from search engines without paying any cost. The main task of an SEO specialist to rank the content for specific keywords to drive traffic to the website.
PPC (Pay Per Click Advertising) – The ultimate goal of the PPC advertising is also to bring the traffic to the site, however, as the name says, we need to pay for this. Google AdWords is one of the biggest platforms for PPC followed by the bing. In this concept, you pay a specific amount for ranking the targeted keyword in the SERPs (Search Engine Result Pages).
SMM (Social Media Marketing) – Social Media like Facebook, Instagram, LinkedIn, Twitter, Youtube are a great way for advertisers. Not all people know the in-depth about how social media as they only end-users. With the excessive access to the smartphone and the internet, the number of people are more than in any other platform. This is a great opportunity for a marketer to reach to new customers and building brand equity.
Some of the social media marketing includes Facebook, LinkedIn, Instagram and Twitter advertising. In recent days, Facebook advertising has become one of the best ways for Nepalese to reach new audiences.
Email Marketing – Email marketing has been in practice for a long long time. It is the way of collection email via different means and approaches them with relevant product offers. Three simple steps to Email marketing are Provide value, Collect email and Sale the product.
Content Marketing – Content marketing includes content development and marketing. SEO is done in the content so this is one of the backbones of SEO.
According to the Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Affiliate Marketing – This is a simple game, REFER and EARN process. Affiliate marketing is marketing other people’s product and getting a certain commission out of selling or referring to the product. Affiliate marketing is one of the best ways of passive income. Some best platforms are Amazon Associates (Biggest on earth), ClickBank, Commission Junction (CJ), ShareASale and many more……. Other individual companies also run affiliate programs.
Blogging/Vlogging – Blogging and Vlogging are all about developing valuable content that solves people problem or people enjoy consuming it. Because content does not necessarily solve the problem. It is better to say, content that solves the people’s particular problem, entertain them or educate them.
If you are developing textual content that is blogging and if you are developing visual content that is vlogging.
“10 years back, blogging used to be a kind of dairy or notebook to share thoughts. But now blogging has become full time business for online marketers”
Pro Tips – Having graphics design knowlege is plus point for digital marketer.
I don’t see any challenges out there. You do not need any superpower or extra talent to be successful in online marketing. If they are successful they why can’t you or me?
However, building an online business is not an overnight success. It needs time and continuity. Once you cross the threshold, it keeps generating multiple incomes inflows.
Also, the challenge is there are already thousands of people doing this business. So, proper research and building out a unique brand is important in digital marketing.
Many people are making millions of dollar online passively. There are huge huge opportunities in the digital marketing field if you consistently keep putting the effort. How successful you become is depends on how consistently you work.
Various Online Income Streams
- Affiliate Marketing
- Brand Sponsorship/Sponsored Post
- Ads Display
- Digital Product Selling
- Online Coaching
- Influencer Marketing
(At the moment I have been in Ads Display, Sponsored Post and Freelancing only)
Who Can Go Into Digital Marketing?
There is no hard and fast rule to dive into the digital marketing field. I am personally from an IT background and I am enjoying it. There are lots of people who are doing great in digital marketing came from different backgrounds.
However, in my experience having software/website development knowledge will help you to understand the things quickly.
I am personally in the Digital Marketing field for over three years now. At the beginning I failed a lot, I almost practiced everything but that taught me a lot. Start a blog website, implement different SEO techniques practically, follow the successful marketers and keep up to date with the latest technology, algorithm updates, and trends.
If you want collaboration, ping me @firstname.lastname@example.org